An attractive growth market
Independent research published in 2007 compounded with our own analysis suggest that the dental implant market is currently worth CHF 3.3 billion in terms of annual sales. Geographically, Europe remains the largest region and, together with North America, accounts for approximately three quarters of the global market.
The leading five dental implant manufacturers control about two-thirds of the market, with Straumann holding a share of almost one-fifth and ranking as the firm number-two player. A large number of small manufacturers account for about a third of the market. Most of them are only active in their national markets and compete mainly on price, with limited investments in R&D, training, education, marketing and sales. In countries like Brazil, Russia and India these companies hold over 50% of the market.
Over the past five years the global dental implant market has grown at a relatively stable rate in the mid to high teens. This trend continued in 2007, with growth thought to be approximately 17%. Independent forecasts suggest that growth will continue in excess of 15% annually over the next three years, driven by: substitution of conventional treatments, increasing awareness, education, and demographic trends.
